Industrial Design · Product Managment · Health Design · Product Design

Design shouldn't just make things possible; it should empower people to do the impossible.

Who am I ?

Born in London
Studying in Eindhoven

My Background

Skills

Inclusion through empowerment

Users choose how each risk level is handled.

Protection adapts to the person, not the other way around.

Empowerment means supported control, not being left alone.

Supporting people in existing contexts

HoldOn works with familiar phone behaviour.

It supports landline and everyday call routines.

It protects without forcing a new app-first habit.

Avoiding separate or inferior solutions

HoldOn is not a stigmatising “special device”.

Support is embedded into normal communication.

Inclusion is designed into the system, not added afterwards.

Long-term independence

The system supports judgement without replacing it.

Users receive clearer information before pressure reaches them.

Trusted contacts can help without taking over.

Impact at scale

Adoption was treated as part of the design problem.

The concept considers families, charities, telecoms and care networks.

Impact depends on reach, support and continued use.